Raised Lettering

Raised Lettering

Business Card Printing – Full Colour or Raised Letter Printing?

Business card printing has several options to use, create an enticing business card to make the most of it. Some business owners opt for embossed or engraved printing effects with raised letter printing while some go for simple full colour printing options. Full colour business cards printing solutions are coming up with fresher, innovative options making business cards both attractive and look professional. These two types of printing solutions look appropriate in different business needs and different niche too. At the same time, price variation is another significant concern to consider before deciding on either on raised letter printing or full colour printing options. You also need to think which of these printing strategies will best represent your company – therefore, you need to take account of differences between these two.

1. Application of ink – Noticeable differences between raised printing and full colour printing rise from the way ink is applied to the selected card stock. In raised letter printing, a special type of printing method or thermograpgy is used to make the ink raised slightly from the paper stock. Colours printed on the paper have separate plates and the paper is run through the press of each colour plate. These types look highly elegant and striking boasting off refined look as the colours compliment to the paper stocks. Over hundreds of variations are available in the paper stocks and ink options. On the other hand, full colour printing produces printing from inkjet printer. In this printing, all the colours are printed at the same time by combining different shades and hues of colours. These cards are suitable more to conventional businesses like real estate agency, insurance agency etc. this type of printing is easily available printing solution and affordable too.
2. Cost variations – spot printing method is used in raised letter printing. It is a cheap option as only one colour or black is chosen on white 65 lb paper stocks. However, when multiple colours are chosen and linen or cordwain paper stocks are involved, the costs starts rack up higher. If the colours are supposed to touch each other (which is referred as registration), the printer must ensure the cards are running properly and this involves further expenses. If your logo is printed in full colour, then consider full colour business printing solution instead of raised letter printing to avert additional expenses.

The bottom-line of deciding between raised letter printing and full colour printing is counting all the pros and cons of these two. If you are a doctor, a classier linen stock featuring black and golden inks business card printing will most compliment your profession as this raised letter printing adds an expensive, sophisticated look for your cards. However, full colour business card printing enhances better response of up to 30% and brings more businesses to you.

About the Author

Lovely Uthara is an article Author who brings the information about business cards and business card printing through article, news, press release and blogs. For more details about printing services visit our online printing website.

I have to buy tires. The tires are only made with raised white letters. How can I "black out" the letters?

And don't sat turn the tires inside out. They are assymetrical tires.

honestly the only way is with a black marker. It's nothing you can scrub (or cut off), the white is the color of the rubber and it is bonded into the tire at the manufacturing plant. I used to work in the tire business and thats what we had to do for customers...

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